品牌经理
虽然你可能不知道, you've undoubtedly been influenced by successful brand managers in your life. If you associate the golden arches with salty French fries or think of a cold soda when you see the sweeping Coca-Cola logo, you're aware of the impact that effective branding can have on a consumer. Brand 管理 is critical for modern businesses to maintain a competitive edge in today's increasingly crowded marketplace.![向团队做报告的女士](/~/media/outcomes-brand-manager-300x250.ashx?la=en&hash=010B02DC59C5C343C83BBB1BFFA255E2DCEDDEF3)
If you have an interest in business and 市场营销 with ample creativity to fuel your daily activities, a position as a brand manager might be the perfect fit for your talents.
什么是品牌经理?
品牌是任何营销策略中不可或缺的一部分. 一个公司的品牌是标志性的形象, 文本, and tone that shoppers instantly connect with a product or service. 你每天都会遇到各种各样的品牌, whether you're passing billboards along the highway or making your selections from the crowded shelves at the grocery store. Brand associations influence everything from the gas station you stop at, 寄给你选择的快递公司.
As a brand manager, you'll help your company develop and maintain a recognizable brand. This includes the logo, color palette, typography, and writing style that the business uses. Your brand image will determine whether you write product descriptions in a technical tone or a light playful style. 它将决定包装的形状和颜色, 电视广告中的背景音乐, 以及你Instagram页面上的图片.
Brand managers work closely with many other departments to make sure all activities are well-coordinated. 他们与市场营销合作, 销售, 金融, 客户服务, and product development to make sure the customer is getting a consistent experience that's in line with everything the brand stands for. 你需要对细节有敏锐的洞察力, 较强的领导能力, 以及为这个令人兴奋的职位同时处理多项任务的能力.
工作职责:
- 制定品牌指引
- 为内容营销制定风格指南
- 评估消费者对品牌的反应
- 确定市场活动的投资回报率
- Developing brand strategies for new products and services
- Researching the interests and attitudes of the target customer base
- 与竞争对手相比,评估品牌
请求的信息
品牌经理的职业前景如何?
的 Bureau of Labor Statistics (BLS) doesn't gather employment data specific to brand managers. 然而, 他们计划有10%的升职机会, 广告, 以及2016年至2026年的营销经理. 这高于平均水平, as the BLS expects job growth of just 7 percent for all occupations in the United States. 随着数字营销继续获得动力, brands of all stripes will need dedicated managers who can help them stand out in their areas.
品牌经理在哪里工作?
Brand managers typically work in an office environment with standard hours. 然而, they might find employment in nearly any industry. You could work as a brand manager for a major food company, apparel brand, or car manufacturer. 只要有产品或服务可以推销, there's a need for a smart brand manager to make sure that company can stand out from the crowd.
每个行业和客户群都是不同的. 在某一领域培养有针对性的专业知识, and you'll be well-suited to assist associated businesses in distinguishing their products and services. Make sure you're aware of top trends and influencers in a business's area so you can make a compelling case for your unique brand strategy in job interviews. This will go a long way toward demonstrating your aptitude for this position.
成为品牌经理需要哪些培训?
Employers typically want brand managers with a minimum of a bachelor's degree. 的 布莱恩特大学的数字营销工商管理硕士学位 & 斯垂顿学院 是一个很好的选择. This program will equip graduates to develop and evaluate 数字营销 programs, select the right 市场营销 strategies for different audiences, and engage meaningfully with customers to build brand loyalty.
This major includes key courses that cover a broad range of critical topics including accounting, 市场营销, 管理, 消费者的行为, 以及计算机技能. 你将学习搜索引擎营销, 手机和电子邮件营销, 数字营销, 转化率优化, 展示广告, 和更多的. This bachelor's degree gives you a well-rounded background in both business and 广告, so you're equipped to tackle the complex role of a brand manager successfully.
Some employers also their employees to have earned professional certifications such as the 在线 Marketing Certified Associate (OMCA) or 在线 Marketing Certified Professionals (OMCP) credential. Earning this professional certification can help meet both educational and work experience standards of the issuing organizations and passing an exam. 的 cost of the OMCP certification is included in tuition for the 布赖恩特 & 斯特拉顿学院工商管理硕士数字营销学位 .
我可以用BBA数字营销学位做什么?
A 工商管理硕士数字营销 Degree will prepare you for 管理 positions in many types of 市场营销 and 广告. Some job titles that you may want to look for with this degree include:
- 营销经理
- 账户主管
- 业务拓展经理
- 销售协调员
- 营销总监
- 产品经理
- 助理品牌经理
- 品牌战略
- 创意总监
- 数字品牌经理
- 市场分析员
- 市场传播协调员
- 社交媒体营销经理
Expanding your job search to include a variety of related degree areas will give you the greatest chance of success landing a new job with your 工商管理硕士数字营销 Degree. This bachelor's degree will prepare you to work in 销售, 广告, digital media, 和更多的. You should find a wealth of opportunities available to you.
Please note that data provided by the Bureau of Labor Statistics is intended for informational purposes only. This is not a guarantee of employment or job opportunities. You should use this information to gain a general understanding of the state of the 市场营销 industry and how it will likely develop. Keep in mind that unexpected changes in the economy can happen at any time.
欲了解更多职业见解,请查看 我们利记app官网的商业学位部分. 在那里, you'll find detailed information into the many opportunities that await, 无论是作为品牌经理还是在类似的领域. Get started on your path, towards an exciting new career today.